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into the project
Mucho Gusto
NAME
Mucho Gusto
CATEGORY
Gastronomy
release date
December 2025
LOCATION
Mendoza, Argentina
SERVICES
Brand Identity & Graphic Universe, Concept development, Storytelling, Illustration, Packaging
The Project
Mucho Gusto was created to show that natural can also have a bold and distinctive identity. We developed a fresh, approachable, and authentic brand -from naming to packaging and the visual universe- crafting an experience where the vibrant colors and freshness of the ingredients take center stage.
A fresh identity inspired by the vibrant colors, honest flavors, and simple joy of natural ingredients.
Sticky Facts
Real juice naturally separates. We embraced this by printing the label directly onto the glass, allowing the product itself to complete the design. Each juice color was carefully paired with its corresponding label color to create a bold, harmonious contrast. One shake brings both the ingredients and the colors back together.
More Work
