We are Sticky.

We like ideas that stick in the head like chewing gum.

into the project

Doña Juana

NAME

Doña Juana Regionales

Gastronomy

release date

December 2021

LOCATION

Mendoza, Argentina

SERVICES

Brand Identity, Brand Universe, Illustration, Packaging & Labels, Creative Photo Session

The Project

Doña Juana is a local family-owned business specializing in artisanal products, committed to quality and flavor. They produce a wide variety of products: oils, olives, jams, honey, spreads, pickles, dressings, and more. Each of their products boasts the quality of gourmet and the love of handmade, using freshly harvested fruits and vegetables from the garden.

We created a huge packaging system, designing over 80 labels for all of Doña Juana’s products.

Sticky Facts

For the brand identity, we personified Doña Juana, creating a character with her name. «Doña Juana is an old lady that enjoys peaceful days, where the only worry is ensuring the oven’s temperature doesn’t get too high. She’s always attentive to the details, from choosing the best tomato from the garden to ensuring there isn’t a single wrinkle on the tablecloth. Doña Juana embodies the love and care we find in our grandmothers, the unconditional affection in everything she does, and the desire to make you smile.» We had to be extremely strategic, since the owner of Doña Juana is constantly creating new flavours and products. So we created a flexible packaging system based on illustrations of the ingredients, where is always possible to adapt to different packaging sizes, and develop new products and favour combinations.