We are Sticky.

We like ideas that stick in the head like chewing gum.

into the project

Falcone

NAME

Falcone

Restaurants

release date

February 2023

LOCATION

New Jersey, USA

SERVICES

Brand Identity & Graphic Universe, Concept development, Storytelling, Illustration

The Project

Falcone is a family-owned restaurant in New Jersey. Inspired by their Sicilian grandparent, who was always passionate about food, the family decided to open this restaurant, taking pride in sharing their delicious recipes, and sharing the comfort of the authentic italian cuisine along with a unique dining experience. Welcome to la cucina del nonno.

Falcone is a blend of fine dining with a bold and cheeky touch, while still capturing the Sicilian soul. Veramente Squisito!

Sticky Facts

For the logotype design, we drew inspiration from Italian street signage, analyzing the letters and taking shapes and ideas to create a main custom logo and its signature version. We added the cherry on top by choosing the famous Sicilian Trinacria as our icon. For the brand universe, we thought, why not add a fun twist by showcasing possible scenarios within the restaurant? We combined the elegance of black and white with some touches reminiscent of Sicilian mafia characters.