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into the project
Frescos Club
NAME
Frescos Club
CATEGORY
Clothing & Retail
release date
October 2021
LOCATION
Mendoza, Argentina
SERVICES
Brand Identity & Graphic Universe, Concept development, Storytelling, Illustration
The Project
Frescos Club is a multi-space with a proposal of genderless and cool clothing. Frescos Club goes beyond being just a commercial store: it is an unconventional user experience, designed so that everyone can find, highlight and express their style. Designed as a club, Frescos is a meeting place, a place of expression and freedom, where everyone can be themselves and participate in a unique experience.
We designed every detail, from the naming, identity, universe, packaging to every detail of the interior design.
Sticky Facts
Frescos Club was one of the first projects in which we were able to propose, create and intervene completely. Under the idea of Frescos being a community, a club, an unconventional store that appeals to diversity, we created a “Fresh manifesto” for all those who were part of it.
More Work
