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into the project
Green Circle Wellness
NAME
Green Circle Wellness
CATEGORY
Health & Wellness
release date
September 2022
LOCATION
Chicago, USA
SERVICES
Brand Identity, Graphic Universe, Concept development, Storytelling, Illustration, Book Cover Design, Packaging System & Label Design
The Project
Green Circle Wellness is Chicago’s most progressive center for integrative healthcare. Their goal is to help people to find the most holistic path to healing and longevity. With a patient-centered focus, they blend the latest advances in conventional medicine with a wide range of alternative therapies, to heal mind and body in the most integrative and natural way.
After developing the brand identity, we created the packaging design for Green Circle Wellness dietary suplements, designing a system of +25 products.
Sticky Facts
The keyword that inspired us during the design process was «balance.» We took a cue from the art of «stone balancing,» using it to craft our isotype, illustrations, and compositions. Think of balance as the sweet spot where mind and body meet, where every part of life harmonizes, and where we find our connection with nature. Balance is what makes a healthy lifestyle.
Dr. Dina Pavilonis, founder of GCW, trusted us to create the cover of her book, «No More Bandaids».
More Work
