We are Sticky.

We like ideas that stick in the head like chewing gum.

into the project

Malabrasa

NAME

Malabrasa

Restaurants

release date

October 2022

LOCATION

Jávea, Spain

SERVICES

Brand Identity & Graphic Universe, Concept development, Storytelling, Illustration

The Project

Malabrasa is a restaurant located in Alicante, Spain. The gastronomy of the area is based on the Mediterranean and seafood diet, where fish and rice are the real protagonists. José, its owner, started the business following the path of his grandfather, who dedicated his whole life to the sea. Seeking to stand out as a different, authentic restaurant, reflecting the main brand value, empathy for people and a personalized, close and familiar treatment.

Sticky Facts

José, the owner, shared with us some pictures of his grandfather, who worked all his life as a fisherman and inspired him to give life to Malabrasa. We found them to be such a valuable and authentic resource that we decided to use them as part of the brand universe. That is to say, the photos you are seeing are real family photographs.