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into the project
Victorina Floresta
NAME
Victorina Floresta
CATEGORY
Gastronomy
release date
January 2026
LOCATION
Mendoza, Argentina
SERVICES
Naming, Brand Identity & Graphic Universe, Architecture & interior design, Concept development, Storytelling, Collateral Materials, Illustration, Uniforms Design
The Project
Victorina Floresta was conceived as more than a bakery. Inspired by the timeless atmosphere of a train platform, we created a brand built around the idea of transition a place where journeys begin, lives change, people reconnect, and everyday stories quietly unfold. From naming and brand strategy to packaging, interiors, uniforms, and architectural renovation, every touchpoint was designed to transform a compact garage space into an immersive experience inspired by the warmth and nostalgia of a railway carriage.
Designed around the beauty of places that exist between where we were and where we’re going.
Sticky Facts
Train platforms are “in-between” places where people fall in love, say goodbye, start new chapters, or simply pause before moving on. Victorina was designed to capture that emotion, turning an everyday bakery into a destination filled with stories waiting.
Every illustration was drawn entirely by hand using colored pencils and paper before being digitized. The imperfect textures and handcrafted strokes bring warmth, nostalgia, and a human touch to every piece of the brand.
More Work
