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into the project
Not Maev
NAME
Not Maev
CATEGORY
Clothing & Retail
release date
March 2023
LOCATION
Buenos Aires, Argentina
SERVICES
Brand Identity & Graphic Universe, Concept development, Storytelling, Illustration, Packaging Design
The Project
Not Maev is a brand of high fashion clothing: rare, exclusive, wanted by many but owned by few. Born in Buenos Aires, Argentina, this brand seeks to translate physical fashion to the digital world, through the use of NFT. From its tagline “Clothing from the Blockchain” it seeks to be unique and inimitable, pioneering the CryptoClothing category in fashion.
When we started the design of this brand identity, it was a huge challenge to combine the digital and crypto world with the fashion world in the same identity. NFT clothing? Digital fashion? That was crazy!
Sticky Facts
After researching the visual language that characterizes the crypto, technological and digital world, we decided to give it a futuristic touch, inspired by the aerospace world, adding the necessary sophistication to compete in the standard of High Fashion.
More Work
